Hunk Times - Case Study - Smart Marketing, T-- Life Insurance

2022 Sep

Relying on the core business platform of T-- Life Insurance Company, the Easy Marketing product has formed a complete intelligent customer service system with cutting-edge technologies such as big data mining, search, voice-to-text, natural language processing, and machine learning. At the same time, through the release of the T-- Life Insurance Company Easy Marketing App, T-- Life Insurance Company provides more diversified and accurate services to its subscribers. Easy Marketing includes intelligent self-service bot services and human services that can help users quickly solve a number of business problems when using T-- Life Insurance Company services. It provides an OmniService solution for users to access the customer service system of T-- Life Insurance Company in different scenarios. Moreover, the E-Marketing customer service system can calculate for the user the questions he may ask through the user's input and behavioral trajectory and make advanced predictions and responses.

Project Information

Service Subscription: 1 Million Subscribers

Hunk Times Team Members:
Zhao F-- S--, PM
Han W-- B--, PM
Xu T--, Backend Dev, Business Modules
Wu C-- W--, Backend Dev, Business Modules, Account Management
Xu X-- T--, Backend Dev, Business Modules, SMS Management
Qiu S-- W--, Backend Dev, Business Modules, Data Syncing
Yu G-- G--, Backend Dev, Business Modules
Wen L--, Frontend Dev, Business Modules
Wang J--, Frontend Dev, Data Syncing
Li J-- F--, Frontend Dev,  Business Modules, Account Management
Zhu S-- N--, Frontend Dev,  Business Modules
Meng S-- J--, Frontend Dev,  Business Modules, SMS Management
Du P-- P--, QA, Business Modules
Lin Y--, QA,  QA, Business Modules

Hunk Times Service Scope:
1. Product instance creation
2. Layout management code creation
3. Product instance framework configuration (service application selection)
4. Service application content configuration
5. Preview and release
6. Consistency in product form (online & offline)
7. Big data migration
8. Interfaces to other systems if T-- Life Insurance Company

Application Architecture

(In Archimate)

Functions

Insurance agent login the "Smart Marketing", find the client you need to manage, search for "Customer" in the toolbar on the home page or at the top of the home page, or click on the more settings screen to find the Customer management portal.

Technology Architecture

(In Archimate)

Business Value

Smart Marketing is a one-stop insurance service platform launched by T--Life Insurance Company. Smart Marketing is a collection of various business functions, including life insurance, pension insurance, and property insurance; it includes policy management, policy claims, health information management, wealth information management, purchase of financial investment products, e-commerce, and other services.
Customers can view, amend, renew, payout, and loan the whole process of a one-stop service. Exceedingly convenient for customers.