Hunk Times - Case Study - NCI - New China Life Insurance - App & Related Systems

2023 April

Project Introduction - New China Life Insurance - NCI

To implement NCI - New China Life Insurance's (www.newchinalife.com) technology-enabled strategy to meet regulation and better customer needs, NCI realized that customers could obtain various product information and purchase products from the mobile app, and discover the full product cycles services such as policy payment, consultation, insurance coverage, and claim settlement. Moreover, NCI can collect customer information and activity preferences in the process of users using each service, making NCI App an essential source of NCI customer data. At the same time, NCI App can also carry out a series of online promotions through user information and user preferences, including online operations, business promotion, intelligent recommendations, and other capabilities. At the same time, NCI App also contributes backend services and customer data together with other businesses of NCI, reducing isolated development and data silo problems.

APP Server is positioned as an intermediate management system for NCI's Internet business. The system can create global user and customer master data in real time and integrate static customer result information provided by various backend data systems to provide service support to the frontend service system and channel system.

Business pain points and issues to be solved for NCI

1. The wide range of NCI's businesses and products, which are scattered in various independent business systems, cannot provide timely data services for the company's new business expansion.

2. The existing NCI's various business systems cannot meet the full range of needs for insurance coverage, customer information, information maintenance, renewal, product introduction, etc.

3. The various business systems of NCI cannot effectively collect and process customer information, limiting the depth and width of customer service.

4. The inability to effectively integrate the policy and claims information of NCI's customers makes the customer service experience suffer.

5. The inability of NCI to effectively provide personalized services to customers and the need for cumbersome manual operations if customers need to change policy information.

6. The inability of NCI to effectively analyze customers' consumption behaviors to provide more personalized insurance products and services.

7. The inability of NCI to effectively manage customer complaint information and the efficiency of complaint handling.

8. The inability of NCI to effectively analyze customer complaint information to improve the quality of customer service.

9. The inability of NCI to effectively manage customers' claims information and the efficiency of claims processing.

10. NCI needed help to effectively promote new products and services to enhance the company's revenue.

Hunk Times' contribution to this project

In the architecture design of the project, Hunk Times, to provide more user-friendly services, we positioned the user center module as an intermediate management system with data sources covering mainly the new and old core systems, customer management platform, NCI App, official website, official microblog frontend system, points system, and payment system. And the user center module is used as a service provider to provide frontend channels with human-centered information management services such as the user's customer number, account number, identity, and portrait label. The user center module offers:

-   Frontend registration and login services
-   User information entry/change services
-   Authentication call services
-   Query services

At the same time, we keep customer-level tag information; customer tag information is processed by the customer management platform system and synchronized to the user center module; the user's device tag, behavior tag, and location tag are provided by the frontend system, and the user center module unifies to provide real-time query services to the outside world.

App Server is positioned to coordinate the association between the frontend and NCI's backend new core system, Cloudwing User Center, Cloudwing Payment Center, Authentication Center system, e-policy platform, points system, asset management, pension system, providing registration and login service, user information entry/change service, authentication call service, query service, insurance operation, premium payment operation, etc. for the frontend.

The business value that Hunk Times' services and solutions bring to NCI

 1. We solve the problems of unfinished integration of NCI's internal data and information silos, improve the understanding of the value of internal data, fully exploit the value of data, and apply customer data to analyze customer needs, develop products, operate the enterprise and risk pricing;

2. We have provided various types of data for actuaries to make product pricing and use big data for scientific decision-making through the construction of the NCI App system. The NCI App system has helped the insurance industry to carry out accurate marketing and enables NCI Insurance to design insurance products according to customers' needs in order to allow for more customers to enjoy reasonable financial services from NCI Insurance;

3. The NCI App system transforms its own business and management process through the concept and technology of big data to enhance the targeting and effectiveness of supervision;

4. The NCI App system provides practical distributed and big data analysis solutions to help insurance companies better understand customers' needs, pinpoint customer groups and improve marketing effects;

5. The NCI App system uses big data technology to tap into customer behavior characteristics and improve customer service quality; improve risk control, help insurance companies better grasp risks and reduce risk losses; optimize organizational structure and improve business operation efficiency;

6. The NCI App system provides effective supervision services for insurance companies, realizes intelligent supervision, improves supervision efficiency, and reduces supervision costs.

Comments on Hank's services by NCI Insurance in this project

Hunk's new technology and business development model provide innovative ideas for constructing the NCI system. It enables NCI to use big data technology to process and analyze data from multiple heterogeneous sources, giving full play to the initiative of data value, realizing convenient and scientific supervision of NCI, and playing a role in building a benign and stable ecological mechanism of enterprise operation and protection for NCI.